Viaconto Sweden: VIAINVEST’s Nordic Loan Originatior

Viaconto Sweden: VIAINVEST’s Nordic Loan Originatior

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This month, we spoke with’s Country Manager, Justas Lužeckas, to give you more insight into the relationship between VIAINVEST and its loan originators. is a known name in the Swedish lending industry and a vital loan originator for VIAINVEST. As we dissect’s path, its mode of operation, and its future goals, we discover insights that not only highlight the harmony between the two entities but also provide a larger perspective on Sweden’s loan ecosystem.

Background and Evolution’s journey since its inception has been one of continuous evolution and growth. Our company was officially licensed to operate in the consumer credit sector on December 15, 2015. Since then, we have made significant strides in both our operational capabilities and our understanding of customer needs.

One of the pivotal aspects of our evolution has been our transition from a basic CRM system to a more sophisticated one that integrates modern payment systems and features. This technological advancement has not only streamlined our internal processes but also enhanced the overall customer experience.

Over the years, we’ve gained a deeper understanding of our clients’ needs. This knowledge has been instrumental in refining our services and offerings. Our commitment to providing outstanding customer support has always been at the forefront of our operations. We believe in building solid relationships with our customers, understanding their unique circumstances, and offering tailored solutions.

As we look back on our journey, it’s clear that our focus on innovation, customer-centricity, and operational efficiency has been critical to our growth. We’re proud of what we’ve achieved so far and are excited about the future as we continue to serve the Swedish lending market with dedication and excellence.

Becoming a loan originator for VIAINVEST was a strategic move decided by our parent company’s board. This decision was driven by a vision to create a more integrated, cohesive financial ecosystem within our group of companies. We are delighted to have seized this opportunity to work in tandem with VIAINVEST. This partnership has been mutually beneficial, allowing us to refine our offerings and better serve our customers while also contributing to VIAINVEST’s growth and success.

Our customers at are a diverse group, but we’ve noticed a slight lean towards male clients. They come from various backgrounds and walks of life, each with unique financial needs and goals. Our focus has always been on understanding these needs and providing tailored solutions. Whether it’s managing unexpected expenses or planning for short-term financial goals, our services are designed to meet the varying demands

Role and Operations

The primary role of within the VIAINVEST ecosystem is to act as a crucial link between borrowers and investors. We specialise in providing consumer loans, which form the backbone of VIAINVEST’s investment offerings. Our expertise in assessing credit risk and managing loan portfolios allows VIAINVEST investors to access a diversified range of investment opportunities with a clear understanding of the risk-return profile.

The process starts with an application from the borrower and identity verification. We use a blend of traditional and modern assessment techniques, including credit checks and advanced analytics, to evaluate the borrower’s creditworthiness and repayment capacity. We utilise hundreds of data points to gain a comprehensive understanding of each borrower’s financial profile. This data, ranging from credit history to current financial behaviour, plays a crucial role in our assessment.

A key component of our process is our self-learning scoring algorithms. These algorithms are designed to continuously evolve and adapt, ensuring that our credit risk assessment remains accurate and up to date with changing economic trends and borrower behaviours.

Market and Competition

What truly sets apart from other loan originators in the market is our longstanding presence and reputation, combined with our commitment to customer service. Having been in the market for 8 years, we’ve not only built a strong understanding of our client’s needs but also established an outstanding reputation in the industry. This is reflected in the positive reviews we consistently receive from our customers.

Challenges and Learnings

One significant challenge we faced at, like many businesses, was the onset of the COVID-19 pandemic. The sudden need to transition to a remote working environment presented a unique set of hurdles, especially in terms of communication and team motivation.

Adapting to remote work meant rethinking our communication strategies. We invested in enhancing our digital communication tools and platforms to ensure seamless collaboration among our team members. Regular virtual meetings, clear communication protocols, and accessible online resources became integral parts of our new working model.

One of the most notable successes we’ve celebrated at is reaching the milestone of 150,000 registered customers. This achievement is not just a number for us; it represents the trust and confidence that a significant number of individuals have placed in our services.

Risk Management and Transparency

To ensure transparency with VIAINVEST and its investors, we regularly provide audited reports on our loan performance. We maintain open lines of communication for any updates or significant changes. This approach ensures that investors have access to both comprehensive and reliable information to make informed decisions.

Future Outlook is set for growth and innovation in the future. We remain committed to understanding and meeting our Swedish clients’ needs while adjusting our services to their changing financial landscapes.’s future is not simply about growing in numbers but also about the value and influence we provide to our customers’ lives, thanks to a strong foundation founded on technology innovation and excellent customer service.

This is it for the second blog in our series on VIAINVEST Loan Originators. We hope You stick around for the upcoming ones!

Happy investing!

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